Preliminary Investigation of the Company Assignment

Preliminary Investigation of the Company - Assignment Example The company's target markets include local clients as well as clients from foreign countries. Several concerns and opportunities were mentioned. The first is to establish the company as a household name when it comes to land management software. The company also hopes to establish itself as a big brand name in providing consultancy services, training, and customization in the said field. In order to establish itself as a market leader in the local scene, one should have a lot of customers. To rake in more sales, the company should be visible to potential clients locally as well as abroad. With this end in mind, the company is keen on putting up their own website. This will serve not only as an information center to current and potential clients but will bring in more sales what with the ease of availing products online and within the comforts of one's home. The company, being global in scale has recently felt that the market is too large to maintain strong relationships with all potential buyers. The company has been used to utilizing direct mail to attract new clients. However, this method does not ensure that the brochures and advertisement material are reaching the decision makers of the target companies. The current advertisement setup uses mail-outs to special groups which have been selected based on predefined criteria. These are sent out every 2-3 months. Instead of doing this, focus on the key persons for such companies, send them emails and find out how they will be able to use the software, and if possible, set up presentation meetings over lunch or dinner. This way, with a clear void to fill, the goal is more focused and a strategy to present the product in the best way possible to the potential customer can be formulated. Also, contingency plans can be set up in case the client rejects the first approach. Moreover, if the correspondences would prove that the prospect is a dead end, it should send the signal that it's time to move on to other prospects, thus saving time.     

Ww1, roaring 20s, theodore roosevelt Assignment Example | Topics and Well Written Essays - 500 words

Ww1, roaring 20s, theodore roosevelt - Assignment Example He propagated for a government that serves as an agent of reform for the benefit of the citizens. Through his belief in the government, he gave it, more power to regulate big businesses so that its activities did not affect the general public negatively. Roosevelt also revolutionized foreign affairs because he believed America had a responsibility to build a strong foreign policy. In terms of the presidential style of leadership, Roosevelt incorporated charisma into his political equation. He had a strong attachment to the public and knew how to use the media to shape public opinion (Giblin 151). Even after his death, his legacy continues today and Americans continue to commemorate his life. When Germany declared its intentions to resume unrestricted submarine attacks on Allied and neutral shipping areas within the prescribed war zones, President Woodrow Wilson did not find a reason to join the battle. He refrained from asking for a declaration of war on Germany since he doubted whether the U.S. public would support him (Giblin 51). He thought providing ample proof that the Germans intended to attack the U.S. ships without warning would more important instead of seeking support without proof. Wilson left open a possibility to negotiate the situation with the Germans in case they refrained from attacking the U.S shipping. Nevertheless, the German submarines sank several American ships throughout the February and March period, resulting in the death of several U.S. citizens and seamen. Thus, on February 26, President Wilson requested the Congress to allow him to arm the U.S. merchant ships with naval equipment and personnel (Giblin 121). The request proved unfruitful, and Wilson was forced to arm the merchant ships through his executive order. These among other conflicts between the Germany and the U.S. forced Americans to declare war on Germany in order to protect their territory. The 1920s is often regarded as the â€Å"Roaring Twenties,† and